LISBON
2024 DATES
June 16-June 29
June 30-July 13
TUITION
$5,500
+ airfare
Live in one of Europe’s most charming cities this summer and work with local Portuguese students to design an innovative business that solves a corporation’s real-world challenge.
Session 1 (June 16 - June 29): 7 spots available
Session 2 (June 30 -July 13): FULL
The Process.
1. Discovery
The first step in Applied Entrepreneurship is to understand your user and their problem. Using the Design Thinking process, dig deep into the psychology of the users’ unmet need, job to be done, or desired outcome. Apply your insights and creativity to craft a solution, and then communicate your idea effectively.
2. Opportunity Identification
One of the most important decisions you make as an entrepreneur is who you choose to work with! Once teams are chosen, work with your team, a mentor, a designer and an Executive Advisor to design your business and build out a compelling pitch deck that addresses your user’s problem.
3. Pitch
Pitch your business idea to the very executives working on the challenges you’re addressing.
The Learnings.
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Before you set out to complete any task, ensure you’re solving the right problem. Next, consider how you’re framing the problem. (Thomas Wedell-Wedellsbourg) Welcome to management-level thinking.
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Whether you like it or not, to sell is human… so start practicing now while the stakes are low. You’ll have to pitch your business idea, pitch yourself as a worthy team member, and then pitch your business to the executives.
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The beginning of every business opportunity is identifying the unmet need in the market, whether it is a problem not currently solved or the potential for a change in consumption.
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Put simply, this is how you plan for your business to make money. If you want to go deeper, a business model is “a set of assumptions or hypotheses” (Alex Osterwalder) around the key resources and activities of your value chain in addition to your value proposition, customer relationships, channels, customer segments, cost structures, and revenue streams. When you’ve mastered all that, you win an MBA nerd badge.
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When you’re an Achievement Robot, team projects are the absolute worst because your grades will not suffer from slackers!!! The dirty disconnect between school and work is that you have to actually work well with other people to achieve anything worthwhile. The happiest most successful people understand what they’re good at and where their shortcomings lie, and they form teams with people who have complementary strengths.
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Once you’ve been through one session of Hudson Lab Ventures, you can apply to become an HLV Student Lead, where you practice your leadership skills as an innovator.
Itinerary
Itinerary
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Meet one of our group leaders in New York and fly together to Lisbon, Portugal. Learn more about how we organize travel here.
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Taught in English by expert innovators, you’ll apply the innovation process to a business challenge sponsored by a Portuguese corporation. Hear from successful entrepreneurs and work with local Portuguese students to apply Design Thinking, Problem Reframing and Stakeholder Mapping to address a real market need. Hopefully you’ll pick up some basic Portuguese in the process.
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Our home in Lisbon is a university residence. Accommodations are dormitory-style. Our group leaders reside in the same hall with students throughout the program.
Breakfast and lunch are provided on site. Dinners will be a mix of in-house and restaurant dining.
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After work, we’ll explore Lisbon, one of the most beautiful cities in the world rich with culture, winding cobblestone streets, inspiring street art, and fabulous food.
Lisbon has lots of hills and cobblestones, so bring good walking shoes.
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On the last day of the program, each team will deliver their refined business pitch to the executives who call the shots. Will your team’s business idea inspire their next venture???
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We’ll fly from Lisbon to New York, where you will continue on to your final destination.
